The desired loading time of a site is getting faster and faster

In the years 2015-2020, you could get away with a website that loaded within 5-7 seconds, but now you’re already penalized if your website takes 3-5 seconds to load.

In fact, there are tests indicating that a website with a load time of 2.8 seconds is “not fast enough” for mobile visitors. Users browsing on their smartphones have little to no patience and a short attention span.

Internet speeds have been increasing for years, even for mobile users. We’ve seen the transition from 3G to 4G, and now 5G is being rolled out as of the time of writing.

Secretly, expectations for websites are also rising. If a video can start playing within 1 second, why should a webpage take 5-7 seconds to load?

We have all been spoiled by speed, but we have also become more impatient.

Anyway, this piece of news has gone on for too long. Time to scroll on!