Scoring in Google

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Scoring in Google is a much-discussed topic. Many theories and articles have been written about the system Google uses to determine the quality of a website.

With years of experience as website builders, we have listed some factors that Google takes into account:

Factors that determine the quality of your website

  1. Inbound links to your website
    This is the most well-known way Google calculates your PageRank. Whether you build a large network or receive recommendations (backlinks) from other businesses or websites, it indicates if your website is truly important or has something to offer. The process of obtaining links and making your website more important and well-known is called “link building.” It’s essential not to confuse this with spamming forums and websites. Google’s engine assesses the relevance of the linked websites, and based on that information, assigns value to your website.
  2. Number of pages or articles
    When Google’s engine, also called the Crawler, reads your website, it looks at the number of links and articles within it. This helps Google determine if attention has been paid to the website and whether visitors won’t hit a dead end if they don’t immediately find the answer, product, or service they are looking for.
  3. Links to other websites
    Links to other useful websites are essential to guide visitors in the right direction to find what they need on the internet. By placing valuable links, you add value to the quality of the pages that collectively form your website.
  4. Good coding
    Clear and good coding ensures that visitors can read your website well and have a pleasant experience. Since Google aims to ensure that a visitor finds what they are looking for, it also assesses if the website is well-structured. Websites with good code formatting will rank higher in the search engine compared to poorly programmed websites. To check if your website has good coding, you can use the W3C – Markup Validation Service to perform a free validation.
  5. Use of Text Formatting, Tags like H1, H3, Bold, and Italic
    Text formatting makes it easier for the visitor to find what is important or what they are looking for. Visitors do not want to read the entire page like a book; they often have a specific goal and only want to read the relevant information. Text formatting ensures that the eye is drawn to the most important information being sought.
    In particular, the use of large titles is crucial! Titles marked with H1-H3 codes are significant. For example, above this list, you see the title “Factors that determine the quality of your website,” which is an H3 tag accompanying the content. The most important title should be H1, ideally placed at the top of the website, summarizing what your website is about.

10 tips: Getting your website faster in Google

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A good start is half the battle! Here are 10 tips to get your website faster on Google:

1. Use a regular domain extension like .nl, .com, .info, or .net, avoiding free domain names.

2. Complete your website fully before trying to get it indexed by Google. Avoid dead-end links and incomplete pages. Pages with very little content (less than 400 words) may be indexed slower or not at all.

3. Improve your position by getting backlinks from other quality websites to your own website.

4. Avoid x-rated content, strange languages, or offensive words on your website. Also, stay away from illegal topics.

5. Do not use tricks to falsely improve your Google ranking, such as hiding text or displaying it in the same color as the background.

6. Link related keywords to other pages with similar topics. This way, your website is more likely to provide visitors with what they are looking for, and Google will value your website more.

7. Use proper text formatting. Headings, bold, italic, and underlined text highlight important points and add value to both visitors and Google. Images with appropriate filenames and alt-tags can also reinforce the text.

8. Ensure good coding practices, avoid endless tables, or inline styles.

9. Utilize meta tags in the source code, especially for providing a clear description to Google. However, note that keyword meta tags are no longer considered by Google.

10. Avoid large files or images exceeding 2-3 MB each on your website, as they can slow down loading times and lower priority in Google’s eyes.

In essence, your website’s goal is to provide a good user experience. Google is a search engine designed to help visitors find the information they are looking for. By catering to your visitors’ needs, you enhance your chances of ranking well on Google.

Beautiful titles with Google Web Fonts

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Google Web Fonts is one of the latest and easiest developments in a long time. We, at OntwerpExpert, personally believe that it is a better development than the entire arrival of CSS3, which many browsers older than a year currently do not support.

What is Google Web Fonts?

Google Web Fonts offer an easy application for using beautiful custom fonts, whether as titles or text. These fonts are hosted by Google itself and are available for free.

The fonts are dynamically loaded using jQuery, making them faster to load than images with text, which was previously used to display beautiful titles.

Crossbrowser functionality

Google Web Fonts work on both newer and older browsers, including Internet Explorer 6+ and mobile devices such as the iPad and Android 1.5 and higher. However, the way the new fonts are loaded varies by browser. Some browsers display the default CSS font until the Google Fonts are fully loaded, and then replace the default font with the chosen Google Font. Other browsers load the font and display the text only when it is fully loaded. It is assumed that the short load time of the font will not hinder the user experience. The font is also stored in the cache, which means that with the popularity of the font system, it is likely to be loaded more frequently, staying in the user’s memory.

Search engine friendly?

It is self-evident that this font system does not create any barriers for search engines when applied to titles. After all, Google itself developed and provided it. It is considered to be a static HTML text with only a different appearance. You can also see this in the website’s source code, where no significant changes are visible.

To explore more, you can visit the Google Fonts website.

15 claims and myths about Google

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The number of articles describing what you should or should not do to create a website that ranks well in Google is countless. Hundreds of websites claim to know what Google’s advanced search engine truly expects from a website.

The best source is Google itself, which occasionally provides information about its search engine. However, you will never know everything because that would lead to search engine fraud. Programmers who know exactly what Google does would abuse that knowledge. For example, they could target keywords that are unrelated to the website’s content.

Claims and Myths About Google

There are many myths and claims about the system that Google’s search engine uses to determine search results and rankings.

Here are 15 of these myths or truths, along with an explanation of why this information is spread:

1. Google compares colors in the CSS: Some experts claim that Google compares text and background colors, and if they are the same, Google might interpret it as an attempt to hide text and deceive the search engine.

2. Google no longer uses meta-tags: Some optimization experts who don’t achieve desired results assert that Google no longer uses meta-tags to determine website content.

3. Google bans websites with 18+ sector words: It’s believed that Google maintains a blacklist of words it doesn’t want to see on a website, especially those related to adult content or deceptive promises.

4. Google considers the age of a domain: Experts believe that Google looks at the age of a domain, the domain holder, and the website’s activity.

5. Google factors in website loading time for ranking: Websites with slow loading times might be ranked lower by Google, according to some experts.

6. Google values pages with links to other websites or internal articles: Websites that link to other relevant websites or internal articles provide better user navigation, which Google may reward.

7. Google requires a minimum of 400 words for “important” articles: Some experts claim that webpages with at least 400 and up to 600-700 words are more relevant and informative.

8. Google prefers pages with text formatting: The use of H1-H3 tags and text formatting like bold, italic, and underline can improve readability for readers.

9. Google uses a scoring system to determine website importance: According to search engine experts, Google assigns PR (PageRank) values that influence other websites’ ranking.

10. Google uses previous searches as a basis for new search results: Some believe that Google stores the search history of an IP address to tailor better search results.

11. Google counts the number of words on a page and uses the most common words as meta-tags: This myth suggests that Google generates search keywords/meta-tags based on the most frequently used words on a webpage, especially if they are hyperlinked.

12. Google dislikes inline styles: Experts argue that inline styles (CSS code placed in HTML) can hinder website performance.

13. Google values blogs with varied content: Websites that frequently update content are thought to be favored by Google.

14. Google has penalty systems and a sandbox: Experts claim that Google has penalty systems, watch-lists for monitoring stolen content, and a sandbox for indexing new websites.

15. Google reads Divs for functionality: The names of Divs such as add-space, banners, and leader-board may lead Google to view the website as focused on earning money rather than providing important information.

More PageRank and Fair Optimization for Your Website

The facts and myths beyond these 15 points are even more technical and require in-depth explanations.

We have the knowledge and experience to help websites rank well in Google. We use proven methods and do NOT use PageRank boosters.

If you want a website that performs well in Google, feel free to contact us!

Using Google webmaster tools

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Google Webmaster Tools is a free service provided by Google that allows you to see how your website appears in search results. It offers various valuable information, including:

1. Search keywords and the number of clicks/visitors your website received for each keyword.
2. The number of inbound links to your website from other websites.
3. Indexing status with a graphical representation.
4. Blocked pages on your website.
5. Crawl statistics.
6. Potential security issues.

These are powerful tools typically used by experienced webmasters.

WPbeveiligen uses Google Webmaster Tools primarily to check whether clients’ sites have been approved by Google. Additionally, they ensure that the site appears in Google search results and that any red warning pages from Google are removed after recovery from malware.

Re-submitting your website for review through Webmaster Tools is crucial if your site has been infected with malware and its search results have been negatively impacted.

To get started with Google Webmaster Tools, you need a Google account. Once you are logged in, go to the Google Webmaster Tools page. Click on the “Add a property” button to add your website. You’ll need to verify that you are the owner of the website, and the easiest method is by downloading an HTML file and placing it in the root directory of your website using an FTP program.

Once the verification is successful, you can access various information about your website’s performance in Google’s search engine.

In the left-hand menu, you can choose the specific information you want to view. Google Webmaster Tools is a valuable resource for website owners and can provide insights to improve your site’s performance in search results.

Google Adwords and Malware

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Google AdWords has a strict policy against malware. If your website contains malware, your AdWords campaign will be suspended until the malware is removed!

What is Malware?

Malware is the collective term for Malicious Software, which results in unwanted advertisements or viruses that attempt to steal data on the web.

How does Google AdWords detect malware?

Websites are scanned daily, and in some cases, every minute for the displayed texts. The source code is scanned, and the website is tested for Trojans, phishing, and more.

Google AdWords and malware don’t mix!

Your ads will be immediately suspended, resulting in potential loss of income and customers. Malware must be avoided at all costs.

What can you do against malware, viruses, and phishing?

It is essential to secure your website properly. Automated scripts that attempt to place malware on your website should not be given a chance.

Your WordPress website should be secured at several key points:

  1. URL injections must be blocked
  2. File permissions on the server must be set correctly
  3. The WordPress admin panel must be hidden
  4. The server must be made inaccessible for directory browsing
  5. WordPress, plugins, and themes must be kept up to date

A good plugin that can help with this is the WPbeveiligen Antivirus.

What to do if malware is detected?

Take immediate action to make your website safe and free from malware.

Hire us to make your website free from hacks!
We will remove the malware and secure your WordPress website to prevent future incidents.

We will also ensure that your AdWords campaign is reactivated as soon as possible by following Google’s procedures or contacting Google AdWords directly.

Adwords campaign turned off due to policy violation

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Google is strict when it comes to advertisements and “misinformation.” It is considered a policy violation, and your AdWords campaigns will be disabled as a result.

The email notifying you that your AdWords campaigns have been disabled often leads to questions:

1. How can my website suddenly violate the policy when you haven’t made any changes to the site yourself?
2. Which policy is Google AdWords referring to?
3. How can I get my campaigns re-enabled?
4. How can I prevent this from happening again?

Point 1: How can the website suddenly violate the policy?

At this moment, thousands of computers are scouring websites on Google. When they come across a WordPress website, these computers run a program that tests the website for plugins, themes, or an outdated version of WordPress.

If the test reveals that there are components on your website that contain vulnerabilities, the program will attempt a series of known attack methods specific to that particular plugin, theme, or WordPress version. If one of the thousand attempts is successful, the program will place advertisements on your website.

These advertisements are often illegal or unwanted and deviate significantly from the intended purpose of your website.

Google recognizes illegal/unwanted information and has a policy to block websites with such information from AdWords and the Google search engine.

Point 2: How does the policy work?

The policy is designed to ensure that visitors to your website find the information they were searching for on Google. In short, any inappropriate or illegal information that is displayed violates the policy.

The AdWords scanner checks millions of websites every hour that advertise in order to maintain the quality of advertisements for search results on Google and for ads shown on websites.

Point 3: Re-enabling AdWords campaigns

The only way to re-enable AdWords is by removing the false/illegal information.

Afterward, it may be necessary to have the site checked (which you can do through Google’s Webmaster Tools).

Point 4: Preventing it from happening again

With the previously mentioned injection of false advertising, the program also inserts so-called “backdoors.” These backdoors allow a script to automatically reintroduce the advertising if it has been removed. To prevent it from happening again, you not only need to remove the false advertising but also locate and remove the “backdoor.” This is often a piece of code spread among the files of your website.

WPbeveiligen specializes in removing unwanted advertisements. We also identify and remove the backdoors, after which we implement and configure security measures to prevent it from happening again.

With the active maintenance and security services we provide, you can be assured that your website will no longer experience blocked AdWords campaigns due to policy violations.

5 tips to still be found in Google

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The first results in Google are paid advertisements.

Did you know that?

The consequence of this is that the site doesn’t necessarily have to be good… it just needs to pay enough to Google to appear at the top?!

Who bids more?

The highest bidder gets the top position in the first 3-4 search results.

AdWords – the program behind the paid search results – can even be set up to pay more per click to outbid your competitors.

On popular searches, websites end up paying 1-4 euros per click!

And who ends up paying that? (That’s rhetorical)

Still be found in Google

Let’s forget about AdWords for now!
We’re going to explore the possibilities of being found in Google without paying:

  1. Write articles with multiple specific keywords
    On popular keywords, you’ll first come across the advertisements.
    For example, “score in Google” shows advertisements…
    But “how to score in Google 2017” currently doesn’t show any advertisements.
    This way, you have a chance of being seen!
  2. Keep your website fast and secure
    A real killer in the search results is a website that phishes for bank details and other customer information (through malware).
    Similarly, a slow website. No one wants to visit a slow website where you have to wait 10 seconds per page.
    Google also pushes such websites to the back of the line (check here to see how fast your site is).
  3. Regular updates
    We’re not even talking about the plugins and WordPress itself.
    But about the content: texts, news.
    Google loves websites that regularly publish news. These websites get priority over others.
  4. Backlinks
    Here we go with those English terms again…
    Backlinks can also be called “references.”
    Backlinks are links on other websites that point to your website.
    Think of important, large websites rather than directories or forums.
  5. Patience
    If you want to be at the top of the search results without paying Google through AdWords, it will take longer to rank well.
    It’s a matter of patience and effort. Or… you could try a viral campaign!

What Google itself says about a website being hacked and displaying advertising

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What Google itself says about a website that has been hacked and shows advertisements.

  1. Your site has been demoted in Google’s search results
  2. Visitors are warned when they find you in Google

IN SHORT: Prevent your website from being injected with advertising

The so-called injections via a script are done via:
a. Outdated plugins where a leak has been found
b. Outdated WordPress version
c. Outdated Themes
d. Nulled plugins/themes (Illegal downloaded premiums)
e. Easy to guess passwords
f. A lack of restrictions…. and I can go on like this until Z..

The websites that we see often have 1 of the above combinations.

Below is the official message from the Developer Tools

Google’s Safe Browsing systems have detected that some pages on your site may be hacked or contain third-party resources such as ads designed to trick users into installing malicious software or handing over sensitive information. To protect your site’s visitors, your site has been demoted in Google’s search results and browsers such as Google Chrome now display a warning when users visit your site.

Is WordPress security really necessary?

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<span style=”font-size: 16px;”>WordPress security may seem unnecessary for many website owners because, after all… millions of websites are built with WordPress, right?! Does that mean they’re all insecure? Read now whether WordPress security is necessary or unnecessary for your WordPress websites.</span>
<h2>WordPress itself is secure</h2>
WordPress itself is kept incredibly secure and up-to-date by a team of professionals. WordPress itself is not a security risk as long as you keep it updated!

The problem lies in the plugins…
<h2>The plugins</h2>
The plugins pose the risk. The plugins are created by different individuals, and not everyone has received a high-level education as a programmer.

As more plugins are used, the risk increases that mistakes are made in the code.
<h2>Hackers</h2>
Hackers are constantly searching for ways to infect websites with malware, advertisements, and primarily links to their own products or services. This is called black-hat SEO.
<h2>The question again, is WordPress security necessary?</h2>
This depends on the number of plugins you use. If you use 3 and keep them up-to-date, your website won’t be at much risk.
But if you use 10, 20, 30, or even 40 plugins… yes, then you need to take certain measures to prevent hackers from easily gaining access.
<h2>Managing security yourself or outsourcing?</h2>
You can manage security yourself or outsource it. Whether you manage it yourself or outsource it depends on several factors:

<strong>Securing your WordPress website yourself</strong>

If you have a simple informational website.
If you use a few plugins, maximum 5-8.
If you keep them well updated.
If you use strong passwords.
If you don’t give access to your website to just anyone.
If you have a security plugin like iThemes Security OR Sucuri OR WordFence installed.
If you have a good web host.

Then this can work fine for years without problems or malware.

<strong>Having your WordPress website secured by professionals</strong>

Do you have an online shop? Do you offer services and products? Do you have a contact form, quote form? In short, do people fill in important information on your website?
Are you heavily dependent on your website for income? Do you have a reputation to maintain?
In short, are you a medium-sized company?

In that case, it’s best to have your WordPress website professionally secured.
The cost of a hack, of a damaged Google reputation, outweighs the relatively small monthly amount you pay for the security and maintenance of your website.

Have your website secured and maintained, and by security and maintenance, we mean:
<ul>
<li>Controlled updates – Periodic and immediate for known vulnerabilities</li>
<li>Professional security – Through a good firewall, good configuration</li>
<li>Monitoring – User activity, messages, uptime</li>
<li>Recovery guarantee – No costs if a vulnerable plugin causes problems</li>
<li>Backups – Daily backup to an external data vault</li>
<li>Question and answer – Technical support</li>
<li>Debugging – In case of plugin or theme conflicts</li>
</ul>
Request security and maintenance for your WordPress website now!

<a class=”btn btn-green” href=”https://wpbeveiligen.nl/beveiligen-type-website”>Request</a>