Setting up a business website: page-by-page

Setting up a business website: page-by-page
datum-geschreven 26 Oct 2023

Assuming you have a hosting provider and have installed WordPress. You have even chosen a beautiful theme.

But what’s next?

What information should you place on your website?

Now it’s crucial to put yourself in the shoes of your target audience. The potential customers you want to inform about what you offer.

We’ll help you get started with the basics:

The pages that are typically needed to inform your visitors/customers and, of course, persuade them to choose your product or service.

  1. The homepage: Showcase what you have to offer, your services. But not only what services you provide but also why the visitor should choose you. What makes your service better than others?
  2. About Us: Customers like to know who is behind the product or service. Convince them that you are an expert in what you do, show your passion for what you offer. (Become an expert if you are not already, my motto: do it well or don’t do it at all).
  3. Services and Products: If you offer multiple products or services, you can present them in an organized way on one page. Visitors often want to see what you offer, the cost, and the results they can expect.
  4. Contact: Customers want to be able to get in touch with you. It gives them a sense of security and allows them to call you if they have questions before purchasing your product or service.


Ensure that these four pages are understandable both for “novices” and for customers who are already familiar with your services. Also, make sure to only state information and claims that you can fulfill.

Most customers don’t believe in “golden promises,” but they do recognize knowledge and passion, and that’s how you can convince them. That’s the goal of your website. When writing the pages, focus on them and not on points that you find interesting as a provider!

Secure your website

Make sure your WordPress site is well-secured. Viruses on servers and the internet have the nasty habit of injecting code into your database, especially in the “post table” where your texts are stored!

You may lose your content, and it can be replaced with advertisements for shady online shops.

For website security and information, you can always turn to us. You can find our phone number and send us a message on our contact page. We would be delighted to inform you about the options to secure your website. Websites and security are our passion!


De meeste artikelen worden geschreven door Mathieu Scholtes, de eigenaar van WPBeveiligen. Op de hoogte blijven van het laatste WordPress nieuws? WordPress tips? WordPress aanbiedingen?
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