The SSBA plugin allows you to add beautiful buttons above and below your articles and pages. It’s a free plugin that offers various styles, sizes, and customization options.
Monarch is a fantastic plugin that provides options to display social media icons on the side of your website, as a popup after a certain number of seconds, or when the visitor reaches the bottom of the page. You can also set the popup to be shown only once.
The plugin is easy to configure and includes a statistics page where you can see how many times the website has been shared and through which medium, displayed per day, week, and month.
One small drawback: At Elegant Themes, you can’t buy a single plugin directly; they offer a whole subscription plan. However, it is reasonably priced!
Social Media = Free Advertising and Visibility
Here, we talk about giving your visitors the option to share your website on social media platforms like Facebook, Twitter, LinkedIn, and Google+ easily. If visitors can share your website and specific pages with just one click, your website is more likely to be shared with others and gain more visibility.
Furthermore, when your website is shared within their social circle, it carries a certain persuasive power in terms of advertising.
The Difference Between Followers and Sharers
There’s a significant difference between the buttons displayed by these plugins: Share buttons and Follow buttons.
In a nutshell, when visitors can share your website on social media, you don’t need your own social accounts. They share your website on their accounts!
However, if you place buttons with links to your social media accounts to gain followers, you need an active Facebook, LinkedIn, or Twitter account for them to follow.
In summary, the effectiveness and return on investment of social media depend entirely on your own efforts.