Link spam, you may have never heard of it, and that’s a good thing! It’s a technique that hackers and online criminals use to make money at the expense of a website’s reputation.
How does it work?
A hacker, or in most cases, a script, discovers that you are using an outdated or risky plugin on your WordPress website that allows them to manipulate the database.
When this vulnerability exists, a hacker or script will execute a payload.
In simple terms, the hacker injects a series of links and articles into your database.
Within seconds, your website will no longer display the desired pages and information that you carefully created, but instead show the information that the hacker wants to display.
Google will index this information, and from that point on, your website will be used as a reference for products that I don’t even want to mention.
The hacker earns money by selling those products.
Meanwhile, the reputation of your website on Google is being destroyed.
Sooner or later, your website will be flagged as 18+ content or spam.
Preventing link spam
- Keep your website up to date.
- Install and configure a security plugin.
- Regularly check the status of your website on Google.
I understand that you may not have time for all of this.
Good news! I do this full-time for WordPress websites.
Monitoring reputation, checking for hacks, keeping everything up to date, and implementing preventive security measures.